Curriculum, Learning Objectives, and Logistics: no registration Required

Course Description

An 8-week online course designed to get you Infront of your target audience more often by getting booked on more podcasts and using those speaking opportunities to increase engagement with your ideal clients.


Learning Objectives:

By the time you complete this course, you’ll be able to:

  • Cultivate a positive mindset and set specific goals, so that you can confidently and intentionally set in motion your guest podcasting strategy
  • Create a list of podcast hosts who broadcast to your target audience, so that you can start cultivating relationships with them
  • Put together a pitch aimed at your target audience, so that podcast hosts are excited to interview you
  • Take action to get booked as a guest on your target podcasts, so that you can start getting your message out to the world
  • Set up the appropriate technology so that you come across as a professional podcast guest
  • Prepare yourself and your contribution in advance so that you feel confident and stay focused on the needs of the audience
  • Fulfill the conventions of a podcast guest so that you will perform professionally in all your interviews
  • Develop a helpful, appreciative, and professional relationship with your host so that you’ll be invited back for further interviews and get referred to other podcast hosts
  • Pick ways to use social media for maximum publicity so that you’ll attract more listeners to your interviews and more followers on your platforms
  • Choose how to capitalize on your podcast interviews and attract more leads long after the initial broadcast has taken place
  • Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course

Lessons – Course Content

  • Introduction
  • Lesson 1 – Are You a Good Candidate to Be A Podcast Guest?
  • Lesson 2 – Find the Perfect Podcasts
  • Lesson 3 – Draft a Standout Pitch
    • Topic 1: Created Your One-Sheet
  • Lesson 4 – Customize Your Pitch and Get Booked
  • Lesson 5 – Prepare for Your Podcast Interview
    • Topic 1: Prepare Your Tech
    • Topic 2: Prepare Yourself for the Interview
  • Lesson 6 – Be A Good Podcast Guest
    • Topic 1: How to Be A Good Podcast Interviewee
    • Topic 2: Follow Up with Your Podcast Host
  • Lesson 7 – Maximize the Value of Your Podcast Interview
    • Topic 1: Publicize Your Podcast Interview
    • Topic 2: Repurpose and Polish
    • Topic 3: Design your Call To Action (CTA)
  • Lesson 8 – Review & Refine

Included With This Course

  • 8 Group zoom calls that will include a lesson on the topic, Q&A, and group discussions
  • Recordings of all group sessions
  • Course Book (Detailed chapters covering the information in each lesson)
  • Action Guide (42 pages – To use alongside the activities outlined in the course lessons)
  • Interview Preparation Document (4 pages – To edit and use as an aide on the day of interview)
  • Tech Checklist (2 pages – to use during equipment set-up and before the interview starts)
  • Podcast Tracking Spreadsheet (To keep track of the podcasts you want to guest on and your email pitches that you send out)
  • Worksheets to guide you on the results (to solidify your learning and action steps to get results)
  • Course Summary Cheat Sheet ( A high-level overview of each module of the course)
  • Additional office hour call 2 weeks after end of course
  • Discounts on 1on1 coaching sessions (by request).

Course Dates:

The first online lesson is Jan. 16, 2023 at 5pm ET. and run for eight consecutive weeks.

Live lessons with Q&A will be Mondays at 5:00 pm ET (New York Time). 

Course material including course worksheets will be available one week before the online lesson.

Go at Your Own Pace: If you miss a session, you can catch up with the recording
How does that work?

The course is yours, and you will have access to the lessons, topics and downloadable material on the website for the foreseeable future.
All recorded sessions will be available for 12 months after the end of the course.

The course is priced at $297. Special coupons are available for Black Friday and Early Bird pricing.

Coupons and Early Bird Pricing

Early Bird Pricing: $147. Use Coupon “pgsEarlyBird” at checkout. Available till Jan. 10th 2023


I am so confident of the value you will receive; I am making this offer. If after the second group session you are unhappy, and let me know with in 48 hours, you will receive a full refund.

Application deadline:

The deadline for registration is January16th 2023.

Instructor Bio:

Joe Matz:
Having started and owned over 10 business, on three continents and in diverse industries I know the challenges of being in business and trying to go it alone. It often seemed there was no one on my side, no one I could talk with or brainstorm with. I eventually learned to focus on my strengths, put processes in place and figured out the right messaging and where to engage with my ideal clients.

Since then I’ve had the pleasure of working with 100s of small business owners through speaking, group coaching, webinars, and one-on-one coaching. Developing systems and processes to cut through the noise, avoid shiny object, listen and research, staying focused, and concentrating on results. I have been blessed with personal success and the ability to help many others. My full bio is available on LinkedIn.

How to enroll:

Click here to enroll. Once on that page click on the blue button, or login (see image below) if you already have an account, in the upper section of the page.

After Clicking “Take this course” you’ll be redirected to a page where you can enter a coupon, if applicable. You will see the total due to enrol in the course and then click the “Take This Course” button at the bottom.


Still have questions? Ask me anything via email: [email protected] or schedule a call here.